Hyundai Usa Case Study

 

Their Story

Orlando's Favorite Hyundai Dealer

 

Orlando Hyundai needed to upgrade their vehicle marketing process. Their old method of marketing new car specials was fragmented and ineffective.

The sales team was disconnected from the current marketing offers and their messaging wasn't consistent across their marketing channels.

 

YES - I Want a Demo Today!

 


 

Their Goal

Reach more shoppers - effectively & efficiently

Orlando Hyundai wanted to showcase more offers on every Hyundai model available. They needed an efficient method of creating and updating model-specific, mobile-friendly landing pages. The dealership also wanted to improve their Google AdWords campaign performance and integrate it effortlessly with their vehicle offers.

They needed a complete overhaul of their sales culture and marketing effectiveness by leveraging their earned, owned and paid marketing channels.


 


"The MPOP™ is hands down the best automotive marketing tool our dealership has ever used. This has completely changed how we market our dealership and our vehicles - and our sales prove it. This has been the only new marketing change introduced to our dealership in 2016 and I couldn't be happier!"
- Rick Compton, Orlando Hyundai General Manager

 

Show me how the MPOP™ can help!

 


Their Solution

New Specials with the MPOP™

Rick Compton created a new process to build multiple offers for every model available at Orlando Hyundai, including trim levels. Optimized, model-specific landing pages are updated with new offers instantly. His team has a proven, easy-to-manage process that helps keep offers current every day of the month.

They never miss an opportunity for additional exposure from their earned, owned and paid marketing efforts.

Products used:

 


Their Success

A Whole New Dealership

DealerTeamwork's best-in-class support team trained the entire Orlando Hyundai organization. They are extremely satisfied with the impressive sales opportunities it created.


The new campaign results, year over year (July '15 vs July '16):

  • Sessions: Up 175%
  • Conversions: Up 57%
  • Goal completions: Up 325%
  • Time on site: Up 15%
  • New sessions: Up 60%
  • New units sold: Up 55%
  • 45 trackable lead submissions via landing page forms

 


Ad campaign performance shows how total clicks improved as the cost-per-click significantly decreased.

 


Orlando Hyundai's ad campaigns drive more in-market buyers to create a competitive advantage

 

Keys to Success

Build a transactional-data based process

Create user-friendly, new vehicle offers featuring MSRP discounts, APR specials, multiple lease offers for every vehicle available, including trim levels faster and more efficient than ever.

Manage real-time pricing and offers with consistent updates based on OEM incentives, inventory levels and month to date sales.

Evaluate and reallocate non-performing ad spend

Leverage your Google analytics data, including your AdWords quality guidelines. Evaluate key performance indicators such as cost per action and the percentage of traffic arriving on your SRP's and VDP's. Google AdWords campaigns should have an appropriate mixture of branding, geo-targeting, long-tail and model-specific campaigns targeting different layers of search intent.

Campaigns should include real-time, contextual pricing info and point to relevant, model-specific landing pages.

Change the sales and marketing culture

The behavior of today's modern shopper changes faster than ever. Your entire organization needs to evolve within this marketing ecosystem. Everyone from management, sales and BDC should be aware of how new vehicle offers are created, distributed and managed.

The result: Improved shopping experiences, more efficient marketing efforts, and more effective showroom sales processes.

 

Request a Demo

 


World-leading automaker

With its vision of “Innovation for Humanity,” the leading Korean automobile maker, Hyundai Motor Company, has worked hard to enhance quality and significantly increase its brand value. The company has received praise from leading international organizations and has been selected as a Top 100 brand for two consecutive years. The company has positioned itself as a global automobile maker.

Hyundai Motor Company invests five percent of its sales in R&D to increase competitiveness, achieve quality and create products and technology ability that will satisfy customers. As a result, in April 2004, its Sonata, a medium-sized passenger car, ranked first in a JD Power survey of initial car quality. In brand ranking, the company placed seventh, overtaking Toyota, Mercedes Benz and BMW, while it ranked second together with Honda in company rankings. These metrics, along with the company’s success among consumers, illustrate a level of quality and technology that are recognized all over the world.

Designing the car body line

Hyundai Motor Company’s automation design team uses the Solid Edge® design solution from Siemens PLM Software for designing car body assembly lines. Engineers use Solid Edge and as the 3D design software for modeling work cells, assembly lines and 3D plant layouts. The company chose Solid Edge for its ease of use in solid modeling as well as the efficiency of its 2D drafting performance and integrated data management.

Hyundai continuously incorporates new Solid Edge functionality as it becomes available, such as large assembly modeling and interference checking, for example. The latest version of Solid Edge facilitates the rapid creation of drawings, adds a preview function in all file management areas and delivers complete compatibility with other geometric data (AutoCAD, JT™, Unigraphics®, etc). It also brings enhanced file and drawing search functionality, multi-material property information management and machinery elements to the parts library.

Faster development, lower costs

Using Solid Edge models, Hyundai Motor Company is able to pre-verify fabrication and manufacturing operations during the design stage. This makes it possible to enhance the quality of the designs, to minimize repetitive tasks and ultimately to increase product quality and reduce the development cycle.

“By using Solid Edge to implement 3D CAD with design management, we have been able to effectively reduce design time and costs,” says Jung Hyun Seok, Assistant Manager, Automation Design Team, Hyundai Motor Company. “In addition to solid modeling, we use analysis and simulation to optimize each production stage.”

Another benefit of Solid Edge has been the ability to create an optimized process from training for new employees. In the future, Hyundai Motor Company’s automation design team plans to implement finite element analysis and is also considering implementing product lifecycle management (PLM).

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